At Coventry University Innovation and Entrepreneurship support is promoted in a coordinated and integrated manner by two units namely the International Centre for Transformational Entrepreneurship (ICTE) and Coventry University Social Enterprise (CUSE). A clear and formal conceptual model guides the activities of these two units that report to one person which again make sure that all activities are harmonized. The model starts off with knowledge transfer to promote entrepreneurship in both a narrow (e.g., specialist venture creation degree) and a broad basis (e.g., stimulating entrepreneurialism among students and staff through dedicated modules in entrepreneurship). Based on this knowledge, CUSE assists potential entrepreneurs further on their journey with dedicated start-up and spinout support for enterprises and social enterprises. These two units have consistently performed successfully over the past years and succeeded in innovating their own activities on a continuous basis.