The gruendermotor is a Public-Private Partnership with a hybrid governance model, in order to capture Value for both the academic as well as the corporate world. With this the platform model can serve and understand the different stakeholders to connect them around the Start-up’s which are always at the Centre of all activities. The uniqueness lies within the decentralized ecosystem approach. Unlike the classic Start-up Lighthouses such as the Silicon Valley, Shenzhen, Berlin, Paris or Munich, the gruendermotor takes on the challenge to create a win-win dynamic in a fragmented ecosystem. Such ecosystems are more difficult to coordinate but in the long-term offer more diversity and a greater potential. Therefore, the gruendermotor strengthens local initiatives, supports over regional collaboration and uses modern semi-automated data fusion approaches to make Baden-Württemberg to a new kind of start-up ecosystem.