https://www.linkedin.com/in/emanuele-pizzurno-4477855/The “Innovation and industrial Design” course (MSc Engineering Management at LIUC Università Cattaneo, Italy) provides the unique opportunity to live as active actors the entire development of an entrepreneurial initiative from the scratch.
It is offered at the second year, second semester. Attending students have, therefore, already completed a large part of their studies. For this reason, a cross-cutting and highly multidisciplinary course was designed, which had unique and challenging characteristics in order to represent an apical moment at the conclusion of the Master’s Degree, involving e integrating four different disciplines with an entrepreneurial perspective.
Traditional lectures alternate with hard work in meeting rooms and laboratories in order to respond to requests from a partner company - different for each academic year - which proposes the product of the year. The required task is to provide a new product concept, engineered and technically feasible along with the design of the production plant, and at the end a business plan, summarizing the entire entrepreneurial initiative and including the economic-financial assessment. However, it is not a business game or a class simulation: it involves a real company, a product that that company must actually renew, the company's managers constant presence during the course and products which, in some cases, have actually reached the market.
With this innovative approach, students can empower their skills now embedded in a real entrepreneurial initiative, where technical and managerial skills are both relevant for the final success.
