Finalist

EDI Community Engagement Initiative of the Year Award

Indigenous Advancement of Cultural Entrepreneurship (I-ACE) Program

Finalist of the EDI Community Engagement Initiative of the Year Award

University of Victoria, Peter B. Gustavson School of Business - Canada

"Off-campus and in-community, where Indigenous students earn their entrepreneurial wings."


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YouTube: https://www.youtube.com/watch?v=15cPyONnYCQ
(Brave New Paths: The Road to Indigenous Economic Reconciliation. The animated video summarizes the UVic Ideafest event that the NCIED hosted in Victoria in March 2017 with Miles Richardson, Ovide Mercredi, Guujaaw, Arthur Mercer and Dr. David Suzuki.)

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Summary

The Indigenous Advancement of Cultural Entrepreneurship (I-ACE) program is Canada's only Indigenous co-designed and community delivered entrepreneurship program. The I-ACE program is a partnership between Tribal Resources Investment Corporation (TRICORP), a First Nations-owned lending institution based in Northwest British Columbia, the University of Victoria’s Gustavson School of Business, and numerous Indigenous communities and governments. It is delivered in-community over the course of 26 weeks and provides prospective Indigenous entrepreneurs with the skills needed to successfully start and manage a business, serve the community with confidence, and foster economic development without foregoing traditional values. The vision of the I-ACE program is “to enable Indigenous people to take their rightful place in the Canadian economy as the original Canadian entrepreneurs”.
Since its launch in 2013, the I-ACE program has been delivered in the territories of 78 Indigenous communities and Nations across Canada, has graduated 55 cohorts of 789 Indigenous entrepreneurs who have now started and are running 256 businesses. The objective of the partnership underpinning the I-ACE program is to clearly understand the uniqueness of each Indigenous student’s needs and interests, providing the right information (culturally appropriate) at the right time and place (delivered in-community) using the right method (visual learning and storytelling). The success of this approach is reflected in the number of businesses launched by graduates of the program, as well as in the numerous international, national and regional awards it has received, including two major global awards and a provincial award recognizing the I-ACE program’s contribution to economic reconciliation.

Key People


Dr. Brent Mainprize
Teaching Professor and I-ACE Co-founder and Director
Peter B. Gustavson School of Business,  University of Victoria



Ms. Jacquie Ridley
CEO
Tribal Resources Investment Corporation



Mr. Frank Parnell
Late CEO of TRICORP and Co-founder of I-ACE Program
Tribal Resources Investment Corporation



Mr. Arthur Mercer
Indigenous Executive in Residence
Gustavson School of Business,  University of Victoria



Dr. Saul Klein
Dean
Gustavson School of Business,  University of Victoria



Mr. Cory Stephens
Program Manager
I-ACE



Ms. Charmaine Stack
Director, Administration
Executive Programs,  University of Victoria



Ms. Nicole Wallace
Associate Director
Executive Programs,  University of Victoria


Acknowledgements

We want to thank I-ACE Indigenous partner organization, TRICORP, and the late TRICORP CEO and I-ACE program co-founder, Frank Parnell, for trusting us with his vision for this program. I-ACE would not be around today if not for Frank’s fearlessness, intelligence, and persistence. We would also like to thank the many Indigenous communities across Canada who have welcomed the I-ACE program into their territories and trusted us to deliver something of value to their talented entrepreneurs.

Images

Curriculum Design 8s

I-ACE Logo

Chart

Unique Factors

Vernon class

I-ACE 5-Year Plan

Student Testimonial

Student Testimonial

Student Testimonial

Student Testimonial

IMPACT STORY

Impacting lifes

The impact of the I-ACE program exists at two levels – the macro and the micro. The macro impact is important and impressive – it communicates the scale of the program, the number of lives it has touched, and how it has expanded across Canada as a result of its excellent reputation. This impact is captured in the statistics infographic and the program summary. But the macro level misses so much. Because ultimately the I-ACE program is about people; it is about deep and rich engagement with individual lives connected through a shared desire to change the world through entrepreneurship. The micro level is where real impact is felt. For this reason, we share the following journey of an I-ACE graduate.

Jaimie Davis, Gitxsan & Nisga'a artist, had a dream to bring Indigenous stories back to life. Inspired by her culture and her son, Jaimie created and launched Jada Creations, an Indigenous-owned and operated business specializing in wearable art. Jaimie’s goal for Jada Creations was to create art that symbolized the resilience of her people. Jaimie graduated from the I-ACE Program in 2016.
“Jada Creations would be a lot different without I-ACE. The program allowed me to break free of feeling like an imposter in my own life. It gave me confidence, strength and skills to move forward with my business” (Jaimie Davis, 2021). Jaimie is now a thriving artist and designer, and she no longer questions who she is as an Indigenous woman. “My business is me” (Jaimie Davis, 2021).

LEARNINGS

Lessons learned

One of the core tenants of most, if not all, Indigenous value systems is a practice of humility through listening and learning. The development of the I-ACE program has been guided by a similar philosophy. To be invited into 78 Indigenous communities and Nations across Canada to deliver entrepreneurship programming requires an openness to adapt and a willingness to be changed by the experience. With this in mind, we share the following key teachings from the I-ACE program journey:
An invitation is an honour. Receiving an invitation to teach in a community is both an honour and a responsibility. What we have learned as an institutional partner is that we cannot have a timeline, agenda or pre-conceived notion of what the outcome is going to be. The pace and outcome of the conversation must be set by the community. And we must be comfortable with that ambiguity.
There is no “one size fits all”. Each Indigenous community or Nation has different economic development goals and ideas around the role entrepreneurial development plays in their community. For this reason, each program must be a unique curriculum to meet the needs of the specific context.
Meet students where they are at. The students in the I-ACE program have a diverse level of essential skills. It is our job to ensure that our approach is relevant to all students. We do this by utilizing the custom materials that we have developed to ensure successful learning outcomes for a variety of learning styles and preferences.

FUTURE PLANS

What's coming?

Since the beginning, the I-ACE program has sought to expand and deepen its impact. Now is no different. Our 5-year plan, spanning 2023-2028, is captured in the infographic shared as part of our submission. This timeline depicts the planned evolution of the I-ACE program and our end goal of supporting communities and Nations to teach entrepreneurship on their own terms, in their own territory, thus making the I-ACE Program obsolete.

The five stages of this plan are as follows: first, we plan to deliver micro-entrepreneurship trainings to 3,000 Indigenous youth cross Canada through what is called the “Indigenous Youth 3C Challenge”, to inspire young people to pursue entrepreneurship. Next, we will continue to deliver I-ACE programs across Canada, with a goal of completing 125 cohorts serving 2,000 participants. The third stage involves the delivery of a program called I-LEAP – Indigenous-Led Entrepreneurship Accelerator Program – for I-ACE graduates to help take their businesses to the next level. Next, we aim to deliver 25 cohorts of the I-Manager program, an initiative we have developed to teach leadership and management skills to Indigenous professionals working across various industries. Finally, we plan to launch Idea OWL, which is a program that will equip Nations and communities with the skills to do this work without us. An important indicator that shows that we are already on our way to doing this is the fact that when we started I-ACE 10 years ago, 5% of program facilitators and mentors were Indigenous. Now that number is over 45%.


KEY STATISTICS

55

Cohorts Completed

789

Graduates

78

Indigenous Communities partnered with for delivery of the program

256

Businesses Started

207

Instructors & Mentors, 47% of whom are Indigenous

81

Graduates pursuing further education

9+

Years of history

$25 million

Invested into the Program

7

International, national and regional awards the program has received

41

Organizational partners over the course of its history

4.88/5

Student satisfaction rate

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