Finalist

Community Engagement Initiative of the Year Award

Stakeholder Engagement Project

Finalist of the Community Engagement Initiative of the Year Award

Nottingham Trent University - United Kingdom

"Stakeholder engagement: shifting the power in relationships"


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Summary

Effective relationships with stakeholders are the bedrock on which the opportunities for students, pupils and communities are built, and how NTU’s Centre for Student and Community Engagement (CenSCE) manage these relationships, is critical to delivering meaningful change.

The Stakeholder Engagement Project (SEP) uses a research-informed approach to intentionally assess and develop a way of measuring relationships held with local schools and voluntary, community, and social enterprise (VCSE) organisations. The goal was to develop an understanding of the current relationship, whilst also identifying opportunities to develop and move the relationship into a more transformational space (rather than simply transactional) for both parties.

One of the fundamental elements of the project was to engage with our stakeholders and ensure they were represented throughout, as we’re developing a survey which both partners complete, signifying the importance of their role in our work. Sharing the survey results, as well as engagement data, and discussing them openly, is fundamental to our approach. Most evaluations are one way feedback, with information held by one partner and simply analysed and assessed, reinforcing a power imbalance. The SEP is a different approach attempting to ensure any imbalance is acknowledged and addressed, with joint solutions identified. It recognises the value of shared knowledge and moves towards a collective endeavour. This way of assessing and viewing relationships pushes normal university/community partnerships beyond a transactional view of what partners can individually gain from the relationship, to working together to understand the relationship better and so realise joint ambitions.

Key People


Andy Coppins
Community Engagement and Volunteering Manager
Centre for Student and Community Engagement ,  Nottingham Trent University



Harriet Raby
Operations and Stakeholder Engagement Manager
Centre for Student and Community Engagement,  Nottingham Trent University



Deborah Hinds
Operations and Stakeholder Coordinator
Centre for Student and Community Engagement,  Nottingham Trent University



Carol Wilby
Community Engagement and Volunteering Coordinator
Centre for Student and Community Engagement,  Nottingham Trent University



Stephen Barton
Community Engagement and Volunteering Coordinator
Centre for Student and Community Engagement,  Nottingham Trent University



Caroline Day
Community Engagement and Volunteering Coordinator
Centre for Student and Community Engagement,  Nottingham Trent University



Chris Smith
Operations and Stakeholder Coordinator
Centre for Student and Community Engagement,  Nottingham Trent University


Acknowledgements

We would like to thank all of the community partners, schools and colleges we work with for taking part in the different elements of this project, and to continue to work collaboratively with us to make a difference in our local communities.

We would like to acknowledge the critical friendship of Becca Berkey, Chelsea Lauder and Madison Leverich of Northeastern University, Boston, USA, who helped us to reflect on our own stakeholder relationships, and with whom we developed some of the resulting toolkit.

We would also like to acknowledge the TRES team (Transformational Relationships Evaluation Scale) whose literature was the launch pad and guiding work for the SEP, and so thanks especially to Patti Clayton, but also the rest of the team - Robert Bringle, Laura Kniffin et al.

Images

Stakeholders collaborating during an away day

Stakeholders collaborating during an away day

CenSCE staff leading a workshop at a partner primary school

Pupils on the Nottingham Trent Children’s University scheme, graduating outside the Pavilion Building at NTU’s Clifton campus

CenSCE Student Volunteer supporting a participant on a digital literacy programme

Members of the community working with CenSCE staff and Student Volunteers on a collaborative art project

Students from a local college on a visit to NTU’s City campus

IMPACT STORY

Impacting lifes

As mentioned, the SEP recognises the value of shared knowledge and the impact towards a collective endeavour. The project has made a significant impact in the initial phases on the way both internal and external partners approach relationships and stakeholder engagement.

A significant contributing factor to the success of the SEP was our existing relationships with VCSE organisations and local schools. During survey validation, one participant stated they were “happy to fill out the survey because they had an existing, positive relationship with CenSCE”. This demonstrates that personal relationships within these partnerships are key. Other reflections from our community partners were “we appreciate the work CenSCE puts in to building relationships and partnerships with the local VCS organisations” and “they encourage me to engage further and discuss current and ideal strategies together with our partnership”. As we continue to fully integrate the SEP into business-as-usual, the feedback provided demonstrates the impact the project has had on the approach to relationships and looking at stakeholder engagement in a new, innovative way.

Colleagues stated that the SEP encourages us to be “open-minded to the opportunities to collaborate/co-create where goals align”. And provides recognition that “not every organisation relationship can be transformational, but every organisation should have the potential to develop in some way”. These statements provide an insight into the behaviour change of staff within CenSCE and this will continue to grow and develop as the SEP moves to the next phase.

LEARNINGS

Lessons learned

The main learning from the SEP sit within three key themes: changes in behaviour, change in approach and developing tangible outputs in the form of a ‘toolkit’.

Changes in behaviour take time and is an ongoing change we are still working on. Some of the language and commitment required to think about the ‘relationship’, instead of the ‘outputs’ of a relationship, is not something that is common to discuss and is challenging. Continued engagement in relationship development takes all sides’ commitment.

A change in how CenSCE approaches relationships has developed since doing the SEP. Most of our relationships would fall into the uni-lateral or transactional areas and this is quite a broad area covering many types of relationship, including many of which are highly valued by both partners. Even with great partners and strong relationships, it has become clear through the SEP that progressing relationships through to transformational is difficult to accomplish, due to a range of factors, from institutional barriers, to how to define what is truly collaborative. We would suggest the art of collaborative working is identifying, with partners, those relationships which have potential to move along the continuum, and then developing ways to move in that direction.

Developing a ‘toolkit’ enables you to have a range of resources to support colleagues to develop relationships, and ours included developing engagement reports to share with partners, a matrix of activity examples to draw on to move along the relationship continuum and our Partnership Values which underpin the work.

FUTURE PLANS

What's coming?

The Centre for Student and Community Engagement (CenSCE) at Nottingham Trent University (NTU) aims to connect the University to its local communities to advance social mobility and enable communities to flourish. CenSCE holds relationships with partners for two purposes:

• To develop relationships with local schools to offer attainment-raising and developmental opportunities for their staff and pupils, and to better understand the needs of the local education sector.

• To develop relationships with VCSE organisations to offer curricular and co-curricular opportunities for students and staff, and to better understand their interests and the challenges they face.

Following the SEP pilot, the processes are now in place for CenSCE to be able to assess the process of stakeholder engagement; to see how relationships develop and move along the continuum, what may drive progress, and how stakeholders experience this process.

A Baseline Survey will be completed by partners and colleagues in 2023. At this stage, it will be used as a tool to navigate partnership conversations with an aim to design and create strategies, collaboratively, which will help the partnership to take steps towards the desired status. Partners will then complete the reflection survey yearly, to allow for a discussion on the previous year and the year ahead, as well as addressing whether any movement has been made.

The SEP has brought about a change in mindset to approaching relationships. Identifying and acting on opportunities to affect change and develop relationships, to become more transformational, has become the business-as-usual approach when engaging with stakeholders.


KEY STATISTICS

103

People involved in the SEP including colleagues and partners so far

330

Number of CenSCE activities delivered with local schools so far in 22/23

17,824

Number of local school pupils who have participated in CenSCE activities so far in 22/23

75

Target schools CenSCE work with in Nottingham and Nottinghamshire

120

Voluntary, Community and Social Enterprise organisations CenSCE work with in Nottingham and Nottinghamshire

185%

Increase in Community Engaged Learning Projects with community partners from academic years 21/22 to 22/23

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