Finalist

Community Engagement Initiative of the Year Award

Project ElevatED

Finalist of the Community Engagement Initiative of the Year Award

Florida State University - United States

"When we ElevatED, we elevate FSU!"


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Summary

Florida State University’s College of Education seeks to dramatically improve the K-12 education environment in Florida. The state faces a serious teacher shortage, driven by lack of interest from future professionals and low teacher pay. Additionally, the College of Education faced recruitment challenges in 2019 and had seen decreased enrollment over the prior decade.

To combat these issues, the College of Education launched Project ElevatED, which sought to recruit, train, and retain the next generation of education professionals. Enhanced education policy advocacy, theme-based development approaches, and attentiveness to future education professional needs led to significant increases in teacher salaries across Florida, enhanced endowed student scholarships, and academic program expansion (6 new graduate programs, 3 graduate certificates, 6 combined bachelor’s/master’s programs, and new professional development programs). This momentum generated additional investments that resulted in enhanced recognition of education professionals state-wide, 25 new faculty and graduate assistant lines, and new/renovated facilities. A new laboratory school will open in August of 2023 to join two existing laboratory schools.

Since Florida residents comprise 82% of FSU’s undergraduate population, Project ElevatED’s goal to ensure the favorite teacher/coach/principal/counselor of every K-12 student in Florida is an FSU graduate expands the pipeline of K-12 students who desire to attend FSU in the future, thereby supporting the missions of other academic colleges at the university (prompting the slogan, “When we ElevatED, we elevate FSU!”). To date, 7 other universities have joined Project ElevatED as affiliates, setting the stage for a national scaling of the initiative.

Key People


Dr. Damon P.S. Andrew
Dean
College of Education,  Florida State University



Kevin Derryberry
Assistant Dean for Development
College of Education,  Florida State University



Joshua Duke
Assistant Director of Communications & Recruitment
College of Education,  Florida State University



Dr. Richard McCullough
President
Office of the President,  Florida State University



Dr. James Clark
Provost
Office of the Provost,  Florida State University



John Thrasher
President Emeritus
College of Law,  Florida State University



Dr. Sally McRorie
Provost Emerita
College of Fine Arts,  Florida State University


Acknowledgements

21st Century Council
Allied Instructional Services
American Educational Research Association
Mrs. Carol S. Archer
Dr. Beatrice O. Awoniyi
Mr. John E. Bates
Dr. Edith R. Belden
Ms. Patricia S. Berry
Mrs. Mary B. Boggs
Mr. Gary Boston
Mr. Dennis P. Brady
Dr. Jennifer N. Buchanan
Dr. Richard R. Burnette, III
Mrs. Mary H. Callaway
Peggy Capell, Ph.D.
Pamela S. Carroll, Ed.D.
Dr. Charles E. Chick
Dr. Kathleen M. Clark
Mrs. Frances R. Clement
Mary B. Coburn, Ed.D.
Tim A. Coley, Ph.D.
Ms. Jean C. Collins
Mr. Steven W. Conner and Mrs. Kelly Conner
Mrs. Anne S. Daves
Mr. Kevin E. D. Derryberry and Mrs. Kira Derryberry
Dr. Marcy P. Driscoll
Envision Credit Union
Richard J. Federinko, Ph.D.
Mrs. Kathryn A. Felton
Dr. Mary D. Findley
Dr. Lise K. Fox
Mr. Daniel J. Gall
Dr. Stefanie G. Gall and Mr. Daniel J. Gall
James L. Gant, Ph.D.
Ralph R. Gonzalez, J.D. and Mrs. Barrie B. Gonzalez
Mr. Robert S. Grindle, Jr.
Mr. Richard N. Hamlin
William B. Heebink, Ph.D.
The Helios Education Foundation
Mrs. Patricia A. Holder & Mr. Gordon Holder
Marvalene Hughes, Ph.D.
Mr. Christopher E. Iansiti
Dr. Jimmy H. Ishee
Jackson Family Living Trust
Mr. Donald D. Jansen
Mrs. Kathryn G. Janson
Mr. Thomas E. Johnson, IV
Johnson Scholarship Foundation
Mrs. Jana D. Kaney
Mrs. Susan R. Key
Dr. Frances K. Kochan
Mr. John F. Leach
Mr. Thomas J. Mills
Imogene M. Mixson, Ph.D.
Ms. Michele M. Murphy
Michele M. Murphy Living Trust
Ms. Suzanne C. Nelson
Dr. Joshua I. Newman
Ms. Barbara D. Newmark
Mr. Harold R. Oakleaf
Ms. Mary L. Perfect
Jack V. Powell, Ph.D.
Ms. Patricia J. Rabb
Mrs. Jan G. Reid
Reid's Court, LLC
Mrs. Linda C. Reiser
Mr. Stan Rogaski and Mrs. Peg Rogaski
Dr. Sandra L. Schultz
Ms. Cynthia J. Schumacher
Dr. Michael Shahnasarian and Mrs. Jean Shahnasarian
Mr. Robert W. Sheets, Jr.
Mr. James D. Sheppard
Mr. R. Keith and Mrs. Patricia Duggins Sigmon
Mrs. Mary Page W. Slovak
Linda J. Smith, Ph.D.
Mrs. Joan J. Smitherman
Ms. Linda M. Stanbrook
Mrs. Marcia B. Stone
Dr. Ruth M. Storm
Dr. Laurey T. Stryker
Dr. James R. Swanson, Sr.
Mrs. Ellen T. Thornton
The Vandermark Foundation
Mr. Alan M. Vickness
Mrs. Karen A. B. Walker
Mrs. Adelaide L. Ware
Dr. J. Norman Wells
Professor Kendall G. Wilder
Archie S. Wingfield, Jr. Charitable Trust

Images

ElevatED Care Package Delivery Bay County #1

ElevatED Care Package Delivery Bay County #2

ElevatED Care Package Delivery Bay County #3

ElevatED Care Package Delivery Leon County #1

ElevatED Care Package Delivery Leon County #2

ElevatED Care Package Delivery Leon County #3

ElevatED Care Package Delivery Wakulla County #1

ElevatED Care Package Delivery Wakulla County #2

ElevatED Educator Recognition Event 2022 #1

ElevatED Educator Recognition Event 2022 #2

IMPACT STORY

Impacting lifes

During the height of the COVID-19 pandemic, morale among teachers was at an all-time low. Forced to adapt to a sudden and rapidly changing situation, teachers had to lead classrooms filled with confused children while addressing the needs of their parents. Teacher burnout rates climbed; according to the National Education Association, 90% of Florida teachers ranked the issue of burnout as a somewhat serious issue and 67% ranked it as a very serious issue. In addition, Florida faced a major teacher shortage, with the Florida Education Association identifying 4,961 vacancies in K-12 classrooms, which represented a 67% increase over the prior year.

While Project ElevatED began pre-pandemic, the pandemic highlighted new and emerging needs for Florida teachers. Florida teachers had almost no online education training prior to the pandemic, so the expertise of FSU faculty and staff was leveraged to provide free webinars for Florida teachers that highlighted best practices. In addition, Florida State University increased its delivery of care packages to FSU graduates teaching across the state, and many of these were hand-delivered by College of Education Dean Damon Andrew as he took time to listen to teacher concerns and provide words of encouragement. These care packages included useful items like hand sanitizer, information about online education opportunities at FSU, an encouraging letter from Dean Andrew, and a Cimarron mascot to be displayed in teacher classrooms. This stuffed animal connected teachers back to their FSU roots and provided a tool to recruit future teachers from their classrooms.

LEARNINGS

Lessons learned

Former United States President, Harry S. Truman, once stated, “It is amazing what you can accomplish if you do not care who gets the credit.” Project ElevatED serves as an example of an initiative that has grown in magnitude and scope over time because it was initially designed to be a framework for impact that has sparked new ideas and extensions from a variety of individuals over time. What began as primarily an outreach initiative to connect with alumni teachers through distribution of care packages and recognizing award-winning education professionals at major sporting events, has spawned additional recognition events, new/expanded academic programs and professional development, new/renovated facilities, additional instructional/research/operational support, and laboratory school support/expansion. Over time, faculty, students, supporters and other constituents have suggested additional elements, such as the ElevatED Conference Series, which provides professional development programs to K-12 educational professionals. Further, the pandemic spawned additional extensions of Project ElevatED that focused on providing a list of technology resources, blog posts, and free webinars for Florida teachers that highlighted best practices in online education. In the initial days of the pandemic, the College of Education even released an online children’s activity book, which included fun math games, a maze, word search, word scramble, and coloring pages for constituents who had children or grandchildren at home who were seeking cognitively-stimulating activities. These types of outcomes embody the African proverb, “If you want to go fast, go alone; if you want to go far, go together.”

FUTURE PLANS

What's coming?

Early on, it was clear that Project ElevatED had the potential to scale from a university-level focus to a national educational initiative. Therefore, we designed a Project ElevatED logo that incorporates the two primary colors of the University, allowing for identical logos with different colors to allow other affiliate universities to merge their brand with the overall initiative:
https://education.fsu.edu/elevated

Scalable elements of Project ElevatED include the recognition of education professionals who received awards. FSU was recognizing the state-level award winners at a major athletic event annually, and other state universities joined to recognize district-level award winners at athletic contests at their universities. If Florida universities can join together to recognize state- and district-level award winners, that same model can be scaled nationally, with the end result being that every major collegiate athletic department in the country will reserve at least one major athletic contest each year to recognize award-winning education professionals. To this end, Project ElevatED designed an online ElevatED toolkit that provides each affiliate university with crucial tools to launch the initiative on their campus. The toolkit includes elements such as pitch language for the President/Provost, award winner invitation letters, sample press releases, a stadium broadcast script, on-field logistics, and more. Project ElevatED aims to take this initiative nationally in the coming years to use sport as a vehicle to elevate the education profession in a way that will draw more candidates into the profession.


KEY STATISTICS

$2.61 million

Amount of scholarships awarded to FSU College of Education students

3,605

Teachers who participated in FSU-led professional development programs

1,635

Students who successfully graduated and began careers in K-12 education

2,985

Care packages delivered to FSU alumni working in school districts across Florida

18

New scholarships created specifically for preservice teachers

7

Universities that have joined as affiliates of ElevatED

219,471

Attendees present during the ElevatED Educators of the Year Recognition Events at FSU Football Games

$77,649

Tuition waivers awarded to Florida Teachers of the Year to help recruit the best of the best

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