For Aston University, being entrepreneurial is not a concept but an affirmation of our core and original DNA. When we were established as a university, it was because we had shown how we related to businesses and their growth. We achieved this relevance by constantly adapting our work to our market's needs and delivering our vision to assist the development of the West Midlands, using our passion for and excellence in applied technical and commercial subjects.
This motivation led us to innovate with placements and industrial partnerships. It encouraged us to take a risk and focus on becoming a leading University in knowledge exchange. Our curiosity about enterprise and confidence in what we have achieved encouraged us to be creative and pioneer the development of degree apprenticeships, providing the skilled workforce of the future.
Our nearly sixty-year enterprise journey was validated by winning the Times Higher Education (THE) award for entrepreneurial university of the year in 2020 and being nominated for University of the Year by THE in 2021.