Finalist

Female Entrepreneurial Leader of the Year Award

Joana Castro e Costa

Finalist of the Female Entrepreneurial Leader of the Year Award

Nova School of Business and Economics - Portugal

"Multiplying impact through business"


Engage on social media

https://www.linkedin.com/in/joanacastroecosta/
(Joana Castro e Costa LinkedIn profile)
YouTube: https://www.youtube.com/watch?v=WmPanQFQ0TA
("Bonus track": An original song of Joana)

Have a say and vote for this entry to win the People's Choice Award!


Registered vote
500 points per vote

Provide your email address and click on "vote". You will then receive an email that enables you to verify your vote by clicking on a link.

 
Social media vote
1500 points per tweet. 500 points per retweet. 250 points for a like.

Support this entry by engaging with it on Twitter. Tweet or retweet using the following two hashtags to support this entry (use both hashtags in the same Tweet). Also, if you "like" an existing Tweet with these hashtags, the entry gets points.
#ACEEU_Awards
#2023Entry783

Live voting at Awards Ceremony
7500 points per vote

Join the Awards Ceremony online and vote live for this entry. Register here and we will send you a reminder and streaming link closer to the event.

The Award Ceremony for this entry (award category "Female Entrepreneurial Leader of the Year ") will take place on 27 June 2023, 17:30 to 18:30 CEST.

Summary

Nova SBE is a top-ranked triple crown accredited business school leading in areas such as entrepreneurship, innovation and sustainability. Within the school, Joana is the executive director of the Leadership for Impact Knowledge Center and coordinator of the partnership Social Equity Initiative with “la Caixa Foundation” and BPI. Joana is an enthusiast, with a visionary and pragmatic multiplier approach to business and impact. Formerly consultant, she commonly adopts a process of diagnosing a problem by listening to different stakeholders, benchmarking and designing a structured process to tackle in a creative and collaborative way any societal problem. She also uses the social entrepreneurship approach, agily piloting new ideas, later fine-tuning them for scalability. Examples where she materialized this together with different partners and colleagues are the the Social Leapfrog Program for social organizations, the program Social Leadership for Managers for executives in the private sector that want to contribute to the third sector or the project Fia-te that aims to find an alternative to the guarantor for migrants. Joana is also a networker, highly perceptive of people’s talents, skills, and potential, and she can quickly understand interest and synergies and hence matchmake with other relevant people or organizations. Joana is asked frequently to be part of jurys, mentorship programs and advisory boards in Portugal and is member of Red Iberoamericana de Jóvenes Líderes and Acege - Portuguese Christian Managers association, the Economy of Francesco movement, the League of Intrapreneurs Fellows and the BMW Foundation Responsible Leaders Network.

Key People


Joana Castro e Costa
Executive Director
Nova SBE Leadership for Impact Knowledge Center,  Nova School of Business and Economics


Acknowledgements

I would like to thank all the members of the Leadership for Impact Knowledge Center of the past 5 years (58 current and 25 alumni) and all the 36 team members of the Social Equity Initative. With a special thank you to Miguel Alves Martins and Miguel Pinha e Cunha, co-founders of the center, and to Daniel Traça, former dean and “godfather” of the center. And to all my direct team members with whom I grow daily. Thank you to all the partners of the center and a special thanks to “la Caixa” Foundation and BPI, namely to José Pena do Amaral and Maria João Cabral. To the members of our advisory board. To all my informal mentors, namely Anne-Laure Fayard, Ricardo Zózimo and Wendy Smith. To all the social organizations of the pilot edition of the Social Leapfrog program that taught me so much. To those who trusted in me, to those who gave me strength when I needed, to those who gave me inspiration. And to Jenny Hoobler that is now sharing this vision of Empowering for Progress with me as academic director of the center.

Images

Leadership for Impact Start of Academic Year 2022/2023 GetTogether

5th Anniversary of the Leadership for Impact - Joana and Miguel Pinha e Cunha

Leadership for Impact - 5thAnniversary - December 2022

Paradox and Sustainability Conference - Leadership forImpact Members

Social Leapfrog - 1st edition graduation

Social Leadership for Managers Program - 4th edition

International Women's Day at Nova SBE 2023

Social Equity Initiative Partners and Leapfroggers

Partnership Social Equity Initiative Renovation 2022 - Roundtable

José Pena do Amaral, Joana and Maria João Cabral - Launch of Partnership 2019

IMPACT STORY

Impacting lifes

When I quit my previous job in 2017, all I knew was that I wanted to leverage on my business background and experience for the service of society. But how? At the time, Impact, Social Innovation, Sustainability and Social Entrepreneurship were all blurry concepts to me. Serendipity led me back to my Alma mater, Nova SBE. Nova is a community of talent – faculty, staff, students, partners and individuals – sharing an amazing new campus by the sea, where you can find the collective energy and ambition that makes any potential dream possible. In 2019 we decided to place this community at the service of the social sector, and inspired by the concept of patient capital we built the 3-year Social Leapfrog Program for social organizations that want to use business as a force for more impact. We managed to test, fine-tune and learn what could management really deliver to social organizations and hence become multipliers of impact. We used the mindset of social entrepreneurship in a new concept of training, with the professional delivery that is seen usually in the private sector. The outcome was in sight: we created a great community of +1400 people until today and are starting a 4th edition. Stepping up to lead the center in 2020 meant first and foremost being at service to an amazing academic and executive team, to make sure that we could more programs and projects that use the power of research, education and community engagement to multiply impact in our society.

LEARNINGS

Lessons learned

1) We must trust that our challenges and path will make sense… soon. All my past experiences led me to my current role and there wasn’t any way to predict it before. So live fully whatever you are doing right now and hear your intuition and curiosity and let it lead you. 2) Invest in acknowledging who you are, what you are good at and what you value. Along the way define criteria that make you happy or satisfied at work: transparency, potential to multiply impact, colleagues, direct reports, work-life-balance and other things you might value. 3) Make sure to surround yourself with mentors. People that make you ask big questions about yourself and that give you confidence in the right moment. They can be role models or great observers. You will need both perspectives and to be a good listener. 4) Find ways of being empathic in your understanding of other people’s needs and challenges and how to communicate with other types of profiles and personalities. For me tools like the enneagram have helped me. 5) Be courageous. Learn how to Say No. This will enable you to say better Yes. 6) Be accountable. Manage expectations in everything you do. It builds trust. 7) Invest in people. To lead you need to trust and empower others. You need to delegate, to listen and to support others in their journey into leadership. &8): Fuel yourself with Arts and Beauty. For me it’s music - Here my first original: https://tinyurl.com/queriaeu

FUTURE PLANS

What's coming?

Next is making sure that the Leadership for Impact Knowledge Center is financially sustainable in the long run via an endowment or a key partner donation that resonates with our mission and wants to multiply the impact that we created in the past 5 years. And at the same time, the mindset of multiplication pushes us to replicate internationally unique projects and programs in other business schools like the Pee2Peer, recently recognized by the Financial Times, or the Social Leadership for Managers or the Social Leapfrog Program and building new initiatives that address other societal problems like inequalities and poverty traps or dementia but reflecting the learnings of the Inclusive Community Forum and the Social Equity Initiative; to create a worldwide database of organizations and individuals that are multipliers of impact and to build programs and community engagement initiatives for worldwide change-makers and Intrapreneurs. Teaching and mentorship are also in my personal plans


KEY STATISTICS

580%

Growth of Nova SBE Leadership for Impact Knowledge Center Members in 5 years

+6.8M€

Revenues of the Nova SBE Leadership for Impact Knowledge Center since 2017 to 2026

4.4M€

Revenue of the Social Equity Initiative Partnership 2019-2024

+1400

Community of the Social Leapfrog Program since 2019

+100

Executives trained in the Social Leadership for Managers

2024 © ACEEU. All rights reserved.