Finalist

Entrepreneurial Leader of the Year Award

Cecile Nieuwenhuizen

Finalist of the Entrepreneurial Leader of the Year Award

University of Johannesburg - South Africa

"Entrepreneurs and entrepreneurship educators collaborate for excellence."


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Summary

I’m passionate about teaching entrepreneurship through my experience as a practising entrepreneur in establishing and growing various successful family businesses, including some failures. For this, I developed textbooks and collaborated with teams of authors from many universities. Examples of these books are ‘Entrepreneurship and How to establish your own business’ with 192 000 copies of seven editions sold. Another, ‘Entrepreneurship: A South African Perspective’ with a more inclusive angle, an interdisciplinary approach and in the African context, more than 80 000 copies of five editions have been sold. I’m the editor and co-author of 52 books prescribed widely to students in 26 universities for graduate purposes.
As a leader in my field and, consequently, the development of people, I served as the Head of the Department of Business Management. I was then awarded the Chair of the South African Research Chair Initiative in Entrepreneurship Education (SARChI EE). With my colleagues Prof Tselepis and Prof Meyer, we are a small but innovative team that balances the tasks of Teaching and Learning, creating new knowledge and serving the community whilst the development of people is at the heart of every initiative. We collaborate extensively with colleagues throughout the university, nationally and internationally. I appreciate the impact my published work may have, and in April 2023, my google scholar h-index was 20, with 1874 citations. A highlight of my career was in 2022 when the Krakow University of Economics awarded me an Honorary Doctorate for my contributions to Entrepreneurship Development.

Key People


Cecile Nieuwenhuizen
Chair of the SARChI Entrepreneurship Education
University of Johannesburg, South Africa,



Cornel Nieuwenhuizen
Husband and entrepreneur
TOTALCARE Living and TOTALCARE People



Thea Tselepis
Professor and Team member of SARChI Entrepreneurship Education
SARChI Entrepreneurship Education, University of Johannesburg.



Natanya Meyer
Professor and Team member of SARChI Entrepreneurship Education
SARChI Entrepreneurship Education, University of Johannesburg.



Khethukuthula Gumede
Administrator and Team member of SARChI Entrepreneurship Education.
SARChI Entrepreneurship Education, University of Johannesburg.


Acknowledgements

The University of Johannesburg which supports all entrepreneurship endeavours and the SARChI Entrepreneurship Education.
Thanks to the South African Department of Higher Education and Training (DHET) and the National Research Foundation (NRF) funders of the South African Research Chair Initiative and thus the DHET-NRF SARChI Entrepreneurship Education. SARChI is a strategic intervention of the South African government and a prestigious award to attract and retain research excellence and innovation at South African public universities. Universities compete to be granted SARChIs. Therefore, being awarded the SARChI in Entrepreneurship Education was a career highlight.
My excellent Entrepreneurship specialist team in the SARChI EE, Prof Thea Tselepis, Prof Natanya Meyer and our administrator Mr Khethukuthula Gumede.
The Krakow University of Economics (Poland) awarded me a Doctor Honoris Causa in Entrepreneurship, and professors from various countries, including Germany, the USA, Poland, Switzerland and South Africa who submitted reports to support the DHC.
My husband, Cornel Nieuwenhuizen, children, directors and staff of TOTALCARE.

Images

My team and I. Front, Prof Natanya Meyer. Left Prof Thea Tselepis, right Prof Cecile Nieuwenhuizen and back Mr Khethukuthula Gumede.

Employees celebrating Heritage Day at one of our facilities, St Michaels Retirement Village.

Delivering my Honoris Doctor Causa acceptance Lecture at Krakow University of Economics

Staff and residents celebrating Heritage Day at TotalCare

The latest addition to our group of Family Businesses, Paputzis Bistro, Wine Garden, Art gallery and gift shop.

University of Johannesburg, Department Business Management that is our close partner with Prof Schachtebeck, Head of Department, Prof Natanya Meyer and Visiting Professor Holmes, USA.

With son in law, Philip, Queen and Jerry at our newly acquired business Paputzis, a 25 year old Bistro, Art gallery and gift shop..

Portrait picture

IMPACT STORY

Impacting lifes

After 12 years of being the Head of the Department of Business Management, a position I loved, I had to return to a professor position. Initially, this was a massive disappointment, but it proved another opportunity to add value to building capacity. The university management nominated me to apply for a coveted South African Research Chair Initiative in Entrepreneurship Education (SARChI EE), for which all the universities in South Africa can compete. The prestigious SARChI EE was awarded to the University of Johannesburg, meaning I had the opportunity to build capacity in entrepreneurship education. With the SARChI EE team, we reach thousands of students and collaborate with other Entrepreneurship initiatives on an institutional, national, and international level. We transfer entrepreneurial skills to students from various disciplines in an interdisciplinary way, supervise postgraduate students, create knowledge through research and publications, and collaborate with an incubator and other units that link with entrepreneurship. We attract and involve many Visiting Professors from various countries, serve on national and international advisory boards, and collaborate with co-authors and editors of textbooks and the Global Entrepreneurship Monitor. Upon reflection, I realised that what would have been a quiet period until retirement became an exciting project that positively impacted UJ, the national and international landscape on developing entrepreneurial lives. The most significant impact was in my life over the past years because I work with life-giving projects and people in a country desperately needing job creation and entrepreneurial mindsets. This is a very fulfilling mission.

LEARNINGS

Lessons learned

We started our first business after university. After a few years, the business failed, and I had to get a job while we started a new business. Our perseverance and resilience ensured new horizons. As a university lecturer, I developed entrepreneurship programmes and entrepreneurship books for university education and led teams of authors. For 12 years, I was the Head of the Department of Business Management, a considerable department with an extensive reach. In this position, I lived my passion for developing people by including entrepreneurship in programmes of many students, developing staff, training trainers, capacitating supervisors and promoting entrepreneurship. I am the Chair of an Entrepreneurship Education Research Initiative. With my team, including Proff Tselepis and Meyer, we focus on entrepreneurship Post Graduate supervision and research for capacity development in Entrepreneurship education.
I’m a founding member of our family businesses TOTALCARE Living and TOTALCARE People. TOTALCARE Living is a group of eight care facilities for the elderly with Hotel Living, Assisted Living, Frail Care and Dementia Care, where we care for 400 residents. TOTALCARE People offer professional business services to 80 businesses. We have 500 employees. In 2023, we acquired a new small business with high-growth plans.
I believe in work-life balance and lead a happy personal life with 44 years of marriage, three children, their spouses, nine grandchildren, a 91-year-old mother and many friends. I believe readers are leaders and initiated a book club that brings joy to 12 members over 14 years of reading and fun.

FUTURE PLANS

What's coming?

The primary aim is to retain the SARChI Entrepreneurship Education Research Chair for the University of Johannesburg and colleagues involved in it for the next five years from 2024. Funding for the Chair is for five-year periods, partially external to the university and in collaboration with the National Research Foundation. Post Graduate supervision of PhD students and capacity development in entrepreneurship will continue. I will finalise research projects and publications on Entrepreneurial Ecosystems, entrepreneurship education, and others and start with new projects. One is a study titled ‘Survival of the Fittest: Who, why and how successful entrepreneurs survive disasters.’ Disasters, including pandemics (Covid), wars, power/electricity supplies, natural disasters such as earthquakes and floods, political, economic, and financial crises etc.
For TOTALCARE Living, we plan exciting development projects on the family business front, including collaborating with an insurance company to assist in the growing need for elderly care in upmarket facilities. For TOTALCARE People, we are actively recruiting new client businesses for our extensive range of professional business services. And for our new baby business, Paputzis Bistro, Wine Garden Art Gallery and Gift shop, we have exciting extension and improvement plans. All these will ensure employment creation, which is much needed in South Africa, which has a very high unemployment rate.
I will continue with my involvement in community projects such as a TOTALCARE care centre for disadvantaged elderly people supported by social development grants from the government and a feeding scheme for disadvantaged elderly people.


KEY STATISTICS

52 Textbooks

Textbooks of which I am Editor of 31 and contributed 64 chapters.

500 000

The number of students reached through books prescribed at universities throughout South Africa.

102

Peer-reviewed Research articles and Conference Proceedings.

1878

Number of Citations.

15 000 000 ZAR

Funds to the University of Johannesburg from SARChI Entrepreneurship Education, research and postgraduate output.

31

Graduated postgraduate students. 9 PhD and 22 Masters.

12

Years as Head of Department Business Management with 40 academics and 10 support staff.

24

The number of entrepreneurship academics that I appointed, mentored and/or promoted.

500

Employees in our family businesses, TOTALCARE Living and TOTALCARE People.

1

Doctor Honoris Causa in Entrepreneurship from Krakow University of Economics.

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