Finalist

Entrepreneurship Educator of the Year Award

Brent Mainprize

Finalist of the Entrepreneurship Educator of the Year Award

University of Victoria Gustavson School of Business - Canada

""Bringing entrepreneurship education to Indigenous communities and Nations across Canada.""


Engage on social media

https://www.instagram.com/ace_programs/
(I-ACE Program Instagram)

Have a say and vote for this entry to win the People's Choice Award!


Registered vote
500 points per vote

Provide your email address and click on "vote". You will then receive an email that enables you to verify your vote by clicking on a link.

 
Social media vote
1500 points per tweet. 500 points per retweet. 250 points for a like.

Support this entry by engaging with it on Twitter. Tweet or retweet using the following two hashtags to support this entry (use both hashtags in the same Tweet). Also, if you "like" an existing Tweet with these hashtags, the entry gets points.
#ACEEU_Awards
#2023Entry829

Live voting at Awards Ceremony
7500 points per vote

Join the Awards Ceremony online and vote live for this entry. Register here and we will send you a reminder and streaming link closer to the event.

The Award Ceremony for this entry (award category "Entrepreneurship Educator of the Year ") will take place on 27 June 2023, 17:30 to 18:30 CEST.

Summary

I see myself as contributing to the advancement of entrepreneurship education via two primary channels: 1) through the development of an evidence-based online software called the Venture Intelligence Quotient (VIQ), which enables entrepreneurship students to quickly acquire the skills to articulate and evaluate a proposed venture in a thorough and systematic manner, by thinking and acting as both entrepreneurs and investors do. 2) Through the development and delivery of Indigenous entrepreneurship programs offered off-campus, in-community, including the Indigenous Advancement in Cultural Entrepreneurship (I-ACE) program and the Indigenous Youth 3C Challenge.

When I joined the University of Victoria's Gustavson School of Business (GSB) in 2008, the faculty had very little engagement with Indigenous communities in BC, and no Indigenous-focused entrepreneurship training. Over the last fifteen years I have made it my mission to change this, and I am proud to say that the GSB now delivers entrepreneurship programming to over 75 Indigenous communities across Canada and has established the National Consortium for Indigenous Economic Development (NCIED), of which I am one of the founding faculty champions.

As part of this effort, I co-founded and am the director of the I-ACE program, which was launched in 2013 and brings university-level business training to remote Indigenous communities that otherwise face significant barriers to accessing entrepreneurship education. As well, I am the co-founder of the Indigenous Youth 3C Challenge, an entrepreneurship program designed to engage Indigenous youth in the Canadian economy. Together, 116 cohorts of both programs have been delivered to 1,489 Indigenous youth and prospective entrepreneurs across Canada.

Key People


Dr. Brent Mainprize
Teaching Professor and Director, I-ACE Program
Gustavson School of Business,  University of Victoria


Acknowledgements

Over the years I have been honoured by invitations to work with Indigenous communities by leaders that have shaped me and my career. It will be 24 years ago this May that I received a gift that changed my life. The gift was an invitation by the late Frank Parnell, CEO of Tribal Resource Investment Corporation (TRICORP), to facilitate training focused on supporting Indigenous entrepreneurs in remote communities in Northwest Canada. Since receiving Frank’s invitation in 1999, I have had the opportunity to work with and learn from many Indigenous leaders and entrepreneurs. My Friend and colleague Chief Galga (Mr. Arthur Mercer) has guided and challenged me over the years in the Indigenous Community-Based Entrepreneurial Development work we have done together in the past 20 years. In academia, four colleagues in particular have always encouraged and supported me to pursue a career as an Entrepreneurship Educator: Dr. Ron Mitchell (Texas Tech University), Dr. Brock Smith (University of Victoria), Dean Saul Klein (University of Victoria), and the late Dr. Kevin Hindle from Australia.

I would also like to thank my Ukrainian Mother who models work ethic – "something worth doing is worth doing right and results only happen because of tenacity and resourcefulness". And to my Father who passed away six years ago: he left a legacy of compassion. He led by example showing that privilege comes with an obligation to help others realize their potential and we must find in ourselves a talent to contribute to community.

Images

VIQ Conceptual Framework

VIQ Coresmart Software - User Interface

VIQ Personality Profile

VIQ Business Smartwheel

Frank Parnell and Brent

I-ACE Impact Stats

I-ACE Student Testimonial

5-Year Plan

3C Challenge Logo Explained

8S's of the I-ACE Curriculum

IMPACT STORY

Impacting lifes

The I-ACE program is designed to meet students where they are at – the curriculum is adapted to meet the needs of each new community and the hands-on, people-first teaching style allows facilitators to engage with a diversity of students, ranging in age from 20-60, and coming from a variety of circumstances. Kara Froese, a Syilx artist and mother of two, experienced this firsthand when she took an online version of the I-ACE program in the fall of 2021. Drawing motivation from the challenges of living with fibromyalgia, Kara turned her hobby into a thriving home business, launching Lotusberry Co., a counter-colonial art and apparel brand. The accessibility of the I-ACE online classes along with the laptop provided by the program were key to her success – with physical limitations and two kids to care for, attending classes in person was not an option. Kara said the following about her experience in the I-ACE program:

“It’s the best course I’ve ever taken. It wasn’t just a program; it was more than that. It helped me realize that vulnerability is growth and it’ll connect you to more than just your work. My recommendation for future program participants is to jump in with both feet, keep an open mind, and run with the ideas that the course gives you…If I hadn’t done the I-ACE program, I wouldn’t have had the confidence to resart Lotusberry the way I have. So…don’t think about it, go for it.”

LEARNINGS

Lessons learned

The main takeaway from a career full of honest mistakes and missteps is that good entrepreneurship education requires equal parts big picture thinking (right approach, right time, right tools), hands in the dirt (lead by doing), and community building (stronger together).
1) Right approach, right time, right tools. There is no mould for an entrepreneurship educator. The key is to be able to enter different contexts and meet people where they are at – both in their learning journey and geographically. It’s about nurturing a person’s discovery of their own unique abilities and passions, supporting their development, and then finding the perfect match out in the world to harness their individual power.
2) Lead by doing. This second learning is about making a bold commitment. As a teacher, I’ve learned that my students learn more from my lived experience as an entrepreneur than they do from my theory. Education isn’t effective unless your teacher is willing to put skin in the game. Plus, it’s more fun that way.
3) Stronger Together. A community-minded approach is a common thread in the collectivism of Indigenous cultures and is one of the greatest learnings of my career. For me, it is most important to remember that the communities I have the privilege of being a part of are more than the sum of their parts. My role is not to control or impose my own agenda; my role is to be open, to listen and to contribute where I can.

FUTURE PLANS

What's coming?

The past ten years have been characterized by significant entrepreneurial capacity building at the individual level. The next 5 years will be focused on building capacity at the community level – empowering Indigenous communities and Nations with the tools to deliver entrepreneurship and business education themselves. Internal capacity is key to ensuring lasting impact. In other words, I look forward to working myself out of my role.

I hope to deliver on this planned obsolescence in five overlapping phases. First, to continue building individual entrepreneurial capacity through delivery of the “Indigenous Youth 3C Challenge to 3,000 Indigenous youth cross Canada. Second, to continue to deliver I-ACE programs across Canada, with a goal of completing 125 cohorts serving 2,000 participants. Next, to roll-out a program called I-LEAP – Indigenous-Led Entrepreneurship Accelerator Program – for I-ACE graduates to help take their businesses to the next level. Fourth, to lead the delivery of 25 cohorts of the I-Manager program, an initiative to teach leadership and management skills to Indigenous professionals working across various industries. Finally, to lead the launch of a program called “Idea OWL”, which will support Indigenous communities to build their internal capacity to deliver entrepreneurship and business training, essentially making the I-ACE program obsolete. An important indicator that shows that we are already on our way to doing this is the fact that when we started I-ACE 10 years ago, 5% of program facilitators and mentors were Indigenous. Now that number is over 45%.


KEY STATISTICS

789

Graduates of the I-ACE Program

700

Graduates of the Indigenous Youth 3C Challenge

256

Businesses started by I-ACE Graduates

207

Instructors and mentors in the I-ACE Program, 47% of whom are Indigenous

55

Cohorts of the I-ACE Program delivered in locations across Canada

61

Cohorts of the Indigenous Youth 3C Challenge delivered in locations across British Columbia

78

Indigenous communities or Nations partnered with for delivery of the I-ACE Program

81

I-ACE graduates inspired to pursue further education

7

International, national and regional awards the I-ACE program has received

4000+

Students who have used the VIQ software to evaluate a proposed venture

4

Number of countries that have adopted the VIQ software in a university setting

2024 © ACEEU. All rights reserved.